Fonts

For my magazine front cover, I will be using a font called Gargoyles from http://www.dafont.com/ for the brand logo text (CMS).

I have chosen this partly because I personally like the looks of it, it is bold, yet simple and makes an impression which is what I wanted in order to make my magazine's logo memorable. I also chose it because it looks a bit like the font used in the title of the Grand Theft Auto games, which aside from being a very good looking logo, is also one of the things I found out that my target audience is likely to buy and be familiar with as it is one of the items shown on the NME reader profile media pack. So using a familiar text might encourage people to purchase the magazine. Before selecting this font I also asked a few friends who fit the profile of my target audience about which font they would prefer, Gargoyle or several others I had picked out as possibilities, and they all agreed that it was the best choice.

The font I had originally chosen for my main sell text and subheadings on the front cover is Black Chancery.

from http://www.dafont.com/. I chose to use this font because, as with the other I asked some people to pick the font they liked best from Black Chancey, Fashion Victim, Rezland, Xenogears, Deckers and Velocity (all fonts from http://www.dafont.com/) They decided that Black Chancey looked the best. However I then decided it looked too serrif and gothic and I wanted to keep the main sells quite simple to express a serious tone for the magazine, as I thought that would be more appealing to my target audience who I believe would be more interested in a serious music magazine than, for lack of a better word, a poncy showoff of one. For this reason I chose the more basic and serious looking font of Excelsior Sans.

Which is quite a serious font but also has an element of disorder which gives the implication that the magazine is serious about music, but also fun and entertaining. Equally it's a nice looking font without being too drastic so as to divert attention away from the main flash, I also thought it themed well with Gargoyles, the font I'm going to use for my masthead. Lastly I asked the same group of friends if they preferred it to Black Chancery, and the majority of them said that they did so I assume I am on the right track to pleasing my target audience.

Any regular text will just be written in Aerial, as it is a nice simple, easy to read font that gives a professional feel to it as it is used in newspapers. Byregular text I mean the text under the main sell subheadings, the contents page and the article on my double page spread.